What information do we collect?

When you place an order online via this website we collect a series of data to allow us to create your order, keep you up to date on the order and also to provide the personalised product that has been ordered. The following information is recorded at the time of ordering:

• Parent/Guardian Name/Partner, Contact Number and Address, Email Address
• For Christmas/Easter -Child's first and last name, age, sex, date of birth, personalisation details, delivery address.
• other information relevant to customer surveys and/or offers
• device or network identifiers

Payment data

This is handled by our payment service providers. We only receive a notification that a payment has been successful or unsuccessful to then be able to provide you with the products and services you have ordered.

Sensitive personal data

We understand the sensitivity of the children's details that we record against the orders that you create with us, for this reason, all children personal detail is stored in a secure database keeping access to the website and services required to generate their orders.

We will not sell or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

How do we use personal information?

As you may be aware, your personal details are at the centre of our business and it is very important to us. For you to understand how we use your personal information and the purpose for collection please see the details below.

• When ordering from our website we will use the details contained to create the personalised goods and services that you have ordered.
• User experience - based on the data you provide we will provide you with a increased user experience to provide you with the best service we can.
• When you have provided contact details with your order we will deliver marketing material to you which could be via our email newsletter, postal information or via phone or text message. With each communication there will be an easy way to opt out of the communication that you receive.
• Telephone numbers provided at checkout, either directly or indirectly via a payment provider, can be transferred to our couriers or printed on the address label to improve our delivery service. This is an optional service - do not provide a telephone number if you do not wish for your data to be used in this way.
• Your data is used internally for product research and development purposes to help us gain insight into the products and services that we provide.
• We store the data under a legal obligation and for fraud prevention of our products and services

Disclosure

We may share personal data with the following third parties.

• Suppliers and service providers, such as technology or print service providers, payment processing and fraud prevention providers, manufacturers and post and courier services.

• Auditors and professional advisers such as bankers, accountants and insurers; and potentially the UK Government, regulators and or local law enforcement.

How is your data collected?

Your data is collected when you process an order through our website, you will fill in the majority of the data

Retention of Data

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. This can also be affected by the complexity of your order; this can be affected by address, number of items ordered, artwork charge, design and materials included.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers for tax purposes.

General Data Protection Regulation

If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

• The right to be informed – that’s an obligation on us to inform you how we use your personal data (and that’s what we’re doing that in this privacy policy);
• The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
• The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
• The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
• The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
• The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
• The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
• Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once accepted, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the information you choose to share with us and browser data. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.